Resume
Working
Experience
2022-01 -
2026-02
UX Researcher
• Led mixed-methods UX research for complex financial products and internal platforms, conducting user interviews, usability testing, surveys, and behavioral data analysis to uncover workflow pain points and inform system design.
• Partnered with product managers, designers, engineers, and business stakeholders to synthesize findings into actionable deliverables including personas, journey maps, and research reports that guided product and design decisions.
• Mapped end-to-end user workflows for loan origination, acquisition, and servicing systems, translating complex business processes into user-centered insights for web and mobile experiences.
• Facilitated research workshops and coached cross-functional teams on user-centered methods, helping integrate research insights into product planning and agile development.
• Owned the research lifecycle across major product domains, identifying research opportunities and aligning studies with evolving business priorities.
• Initiated accessibility evaluations to promote inclusive design practices across digital products.
2016-01 -
2021-12
Part-time Researcher
Understanding Stay-at-Home Moms’ Needs for Workout App
• Conducted interviews and surveys to identify users’ needs and pain points. Delivered a high-fidelity clickable prototype that reduced the completion time by 25%
Exploring Family’s Impact on Students’ Academic Performance
• Used python to analyze and visualize PISA (Program for International Student Assessment) 2012 test data and explored the effects of family-based factors on students’ academic performance across different countries
2011-09 -
2015-12
Research Fellow
National University of Singapore, School of Computing
The Effects of Gesture-Based Interaction on Virtual Product Experience
(Best Research-in-Progress paper in ICIS 2015, the most prestigious conference in IS)
• Initiated and lead the project by identifying research topic, building up research plan, coordinating with different departments, and collaborating with other researchers
• Reviewed literature and drew on feelings-as-information theory to develop the research model and hypothesis
• Conducted surveys and laboratory experiment to investigate the impacts of gesture-based interaction on consumer behavior in virtual product experience
The Influence of Web Aesthetics on Sales Performance
(Best Research-in-Progress paper runner-up in ICIS 2014)
• Conducted in-depth interviews and cart-sorting to develop measures to evaluate web aesthetics
• Used Cognitive Dissonance Theory to establish research model and investigate how the influence of web aesthetics on sales performance in contingent upon different levels of the sellers’ reputation
• Analyzed real-life transaction data collected from Taobao.com to validate the hypotheses
2011-02 - 2011-08
Research Associate
SIM (Singapore Institute of Management) University
• Conducted large-scale survey, including 32,000 households, for People’s Association to understand residents’ perception of PA’s programs and activities. In charge of interviewers recruitment and training, field control, data analysis, and data interpretation.
Education
2005-09 -
2010-06
Ph.D. in Innovation and Information Management
The University of Hong Kong, School of Business
Dissertation: The Impacts of Trust-Based Factors on the Effectiveness of Search Engine Advertising
• Full Postgraduate Scholarship
2000-09 - 2004-07
B.S. in Information Management and Information Systems,
Minor in Computer Science
Xi’an Jiaotong University, GPA: 3.9/4, Top 3%
• Excellent Bachelor’s Dissertation
• First Class Scholarship in four consecutive years
• Outstanding Student in four consecutive years
Skills
& Expertise
Tools
• Python, R, SPSS, SQL
• Google Analytics
• Tableau
• Cursor
• Sketch, Figma
• Miro
• Usertesting.com
Languages
• English (fluent)
• Chinese (native)
• Hokkien (native)
• Cantonese (moderate)